- 1How to Speak Like a TED Talk Speaker - Brenden Kumarasamy
- 2How to Master Public Speaking and Become a Top Communicator - Brenden Kumarasamy
- 3The Untold Truth About What Makes Content Go Viral - Travis Brown
- 4The Play-by-Play of How Dugout Mugs Hit 30M from a 70K Start - Kris Dehnert
- 5From Shark Tank to Billion-Dollar Business Empire - Kevin Harrington
- 6The Power of Audacious Marketing with Mark Schaefer
- 7Giving vs. Receiving: The Secret to Living a Fulfilled and Abundant Life - David Meltzer
- 8Why Mental Health Conversations Are More Important Than Ever - Alessandra Torresani
- 9How to Survive and Thrive in Business in Times of Change - Chris Do
- 10What It Takes to Start a Successful Product-Based Business - Jacqueline Snyder
- 11How Effective Time Management Drives Success with Kris Ward
- 12The Art of Living Mindfully with Dr. Mark Pirtle
- 13Why Taking Risks Can Lead to Breakthrough Success with Will Pemble
- 14The Power of Trust and Inspiration in Leadership with Stephen M.R. Covey
- 15Break Free from Leadership Myths: Discover a New Way to Lead - Marcia Daszko
- 16The Art of Influence: Proven Strategies to Do It Right - Bob Burg
- 17Turning Failure Into Success: The Journey of a Self-Made Millionaire - Jim Britt
- 18How to Become a Key Person of Influence and Dominate Your Industry with Daniel Priestley
- 19From 10k to 100k followers: Proven Tactics for Instagram Growth - Brenden Kumarasamy
- 20Buy, Build, Sell: Secrets to Thriving in the Online Business Market with Blake Hutchison
- 21The Game-Changing Power of ChatGPT - Cory Warfield
- 22What Changes in Our Lives to Look Forward to After 30 Years - George J. Chanos
- 23Breaking the Chains of Limiting Beliefs with Doug Dane
- 24Breaking Free From Old Habits: How to Break Patterns and Take Action - Scott Jeffery Miller
- 25The Foundations of Successful Project Management with Kory Kogon
- 26The Secret to Achieving Viral Success and Massive Impressions - Joel Lalgee, aka The Realest Recruiter
- 27How to Achieve Start-up Success with Steve Hoffman
- 28What’s Missing from Your LinkedIn? | Brand Secrets + Analytics with Liam Darmody
- 29How to Create Buzzworthy, Viral Content - Travis Brown
- 30The Power of Conviction in Decision-Making with Paul
- 31Elevate Your Branding Game - David Brier
- 32Why Community is the Heart of Your Brand - Mark Schaefer
- 33From Zero to a Million Followers in 30 Days - Brendan Kane
- 34How to Elevate Your Brand Through Influence with Neal Schaffer
- 35Building Your Reputation as an Authority with Mark Schaefer
- 36The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington
- 37From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
- 38From Barista to Owner of Biggby Coffee - Mike McFall’s Story
- 39Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
- 40How to Be a Top 1% Communicator with Brenden Kumarasamy
- 41Skills for Business Survival in Times of Change with Chris Do
- 42How to Be a ”Trust & Inspire” Leader with Stephen M.R. Covey
- 43The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
- 44The Five C's of Confidence with Erika Cramer
- 45The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
- 46The Art and Science of Project Management with Kory Kogon
- 47Five daily practices to take control of your values with David Meltzer
- 48From 10k to 100k Followers on Instagram with Brenden Kumarasamy
- 49How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
- 50Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
- 51How to Build a Relentlessly Helpful Community - John Espirian
- 52Remembering Dr. Mark Goulston: A Podcast Tribute To A Remarkable Mind
- 53Unconventional Wisdom: Embracing Crazy Choices for Success - Will Pemble
- 54What Sparks the Decision to Be Your Best Self? with Mike Bayer
- 55When Leadership Knows No Borders with David Burkus
- 56Bob Burg (author of The Go-Giver): What Great Influencers Have In Common
- 57How to Get Millions of Views with AI - Cory Warfield
- 58Embracing Your Inner Child - Rediscovering Joy and Purpose with Jeff Harry
- 59Kevin Harrington - The Original Shark from Shark Tank - Shares His Recipe for Success
- 60Why Community is Your Brand's Lifeline with Mark Schaefer
- 61The Secret to Going Viral with Brendan Kane
- 62The Magic of Time Mastery: Unlocking Success Through Productivity with Kris Ward
- 63How to Make Decisions with Confidence - Paul Epstein
- 64How to Unlock Your Inner Visionary Mind with Dr. Mark Goulston
- 65Travis Brown's Secret to Getting 90K Instagram Followers in Just 6 Weeks!
- 66The Dark Side That Fuels the Brilliance of Visionaries - Dan Lyons (writer of HBO's Silicon Valley)
- 67How Life Will Change in the Next 30 to 40 Years With George J. Chanos
- 68Breaking Free from Limiting Beliefs with Doug Dane
- 69The Business of Buying and Selling Online Ventures With Blake Hutchison
- 70From 70K to 30M - The Dugout Mugs Story with CEO Kris Dehnert
- 71Brewing Success: From Barista to Owner of Biggby Coffee With Mike McFall
- 72How to Elevate Your Communication With David JP Phillips
- 73How to Make Customers Wait in Line for Your Products With Daniel Priestley
- 74How to Create an Indestructible Mindset With Ike Ikokwu
- 75Lessons From A Social Impact Entrepreneur With Tiffany Yu
- 76The Common Traits of Millionaires With Jim Britt
- 77The Magic Behind Receiving With David Meltzer
- 78Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 79Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 80Leading a Zentrepreneur Life with Toby Corey
- 815 Guiding Principles of Leadership Performance with Ben Putterman
- 82How to Avoid Being a Management Mess with guest Scott J. Miller
- 83Becoming a Champion of Your Own Success with Donnie Boivin
- 84Why Movement is the Language of the Brain with Dr. Erik Reis
- 85How to Create your Brand with Content - John Espirian
- 86How to Build a Loyal Community of Super Fans with Cat Shanu
- 87The Power of Continuous Improvement with Keith Champion
- 88How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 89The Power of Being Real - Joel Lalgee
- 90Mastering the Art of Self-Discipline with Steve Wohlenhaus
- 91Programming Our Mind and Thinking in Versions with Daniel Gray
- 92Insights From a Career in the NFL - Jedidiah Collins
- 93Why You Should Do The Crazy Thing With Will Pemble
- 94How to Tell Stories that Connect Emotionally with Marsha Shandur
- 95How To Make Emotions Work For You Instead Of Against You - Justin Bariso
- 96How to Lead Through Change with Marché Pleshette
- 97How to Show Up in a Fully Authentic Way with Amy Stanton
- 98The Evolution of Corporate Culture: Dan Lyons on the Past, Present, and Future of Work
- 99How to Break Free From Limiting Beliefs with Doug Dane
- 100How to Leverage the Power of Community with Mark Schaefer
- 101Will ChatGPT Change the World with Cory Warfield
- 102Unlocking the Potential of AI and Web3 with Sam Kamani
- 1037 Questions You Should Ask Yourself Before Public Speaking - Ravi Rajani
- 104Revolutionize the Way You do Branding with David Brier
- 105From Barista to Owner of Biggby Coffee: Lessons with Mike McFall
- 106How to Buy and Sell Online Businesses with Blake Hutchison
- 107Internal and External Communication with David JP Phillips
- 108The Secret to Getting Customers to Wait in Line For Your Products
- 109How to Cash in on Your Signature Story - Andy Henriquez
- 110The Power of Thinking Big - Vamsi Polimetla
- 111LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values
- 112Creating a Judgement-free Zone Around Mental Health - Alessandra Torresani
- 113Time Management Myths
- 114What Life Will Look Like in 30 to 40 years
- 115How Travis Brown Gained 90K Instagram Followers in 6 Weeks!
- 116How to Go Viral with Brendan Kane
- 117The Audacity to Dream Big - Aparna Mohla (encore episode)
- 118How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 119How to Develop Influencer Marketing Programs - Neal Schaffer (encore episode)
- 120Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 121How to Create Confidence in Your Life - Erika Cramer
- 122The Common Traits of Millionaires - Jim Britt
- 123How to Break Patterns and Change Your Life with Scott Miller
- 1245 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 125Business Survival Skills During Change - Chris Do
- 126How to Become Known as an Authority - Mark Schaefer
- 127How to Activate the Genius of Others - Liz Wiseman
- 128How to Make the Decision to be Your Best Self - Mike Bayer
- 129Bob Burg (author of The Go-Giver) - How to Master the Art of Ultimate Influence (Encore Episode)
- 130Inside the Mind of Alex Hormozi
- 131How to Use Successful People as a Guide
- 132How to Keep Expanding Your Knowledge
- 133What is the Wheel of Life Assessment
- 134The Mind of a Visionary Thinker with Dr. Mark Goulston
- 135Why You Should Do The Crazy Thing
- 136How to Decide How You Want to Make an Impact
- 137The Magic of Saying No
- 138What Are the Thought Leaders of Tomorrow Working on Today?
- 139The Power of Asking Questions
- 140How to Study Thought Leaders
- 141Insights from AngelList Co-Founder Naval Ravikant
- 142Inside The Mind of Adam Grant
- 143How To Network Like A Pro
- 144How to Get One Million Followers - Brendan Kane
- 145Seth Godin Wowza
- 146Brenden Top Ten List
- 147How to Think of Crazy Ideas
- 148Why we Should Focus on One Thing
- 149How Tony Robins Reached Extraordinary Level of Success
- 150Why Morning Routines Suck
- 151How to Create Your 10 Year Life Plan
- 152How to Put Yourself Into a Category of One
- 153Common Traits of the World Changers
- 154How to Learn from World Changers
- 155Why We Should Say Things That are Unpopular
- 156Newsletters for LinkedIn Creators Are Here!
- 157Navigating Relationships To Achieve Greater Success With Dimple Thakrar
- 158The Art of Being More Interesting
- 159How to Create a Vision for Your Life
- 160Startup Stories: Airbnb
- 161Deepdive Into the Book Zero to One by Peter Thiel
- 162Scott Harrison's Big Vision
- 163How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
- 164How to Be A Thought Leader
- 165The Future of Social Media
- 166The Greatness of Lewis Howes
- 167Why Live Streaming is Important
- 168The Magic of Sharing Your Losses
- 169Why Seth Godin is Brenden's Hero - Insight Live
- 170Startup Survival Guide with Steven Hoffman (Captain Hoff)
- 171How to Become a Genuine Influencer - Bob Burg
- 172INSIGHT LIVE: Anything is Possible
- 173David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- 174INSIGHT LIVE LAUNCHES: The Future of Clubhouse
- 175How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 176The Ultimate Life Transformation Story - Sean Michael Crane
- 177How to Create Confidence in Your Life - Erika Cramer
- 178Lessons From a Social Impact Entrepreneur - Tiffany Yu
- 179Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 180How to Cash in on Your Signature Story - Andy Henriquez
- 181Why Mental Health Matters - Nidhi Tewari, LCSW
- 182Creating a Judgment-free Zone Around Mental Health - Alessandra Torresani
- 183How to Clarify Your Brand Voice - Maranda Joiner
- 184The Power of Thinking Big - Vamsi Polimetla
- 185Chris Do on Business Survival Skills During Change
- 186How to Use Masculine Energy to Enhance Feminine Energy - Amy Stanton
- 187How to Avoid Burnout - Dr. Yvonne Ator
- 188The Common Traits of Millionaires - Jim Britt
- 189How We Should be Thinking About Money, Value, and Worth - Angie Cole
- 190How to Make Data Actionable - Dr. Joe Perez
- 191Mastering the Art of Communication - Brenden Kumarasamy
- 192Inventors, Innovators, & Founders Oh My! Steve Hoffman
- 193How to Make the Decision to be Your Best Self - Mike Bayer
- 194How to Develop Influencer Marketing Programs - Neal Schaffer
- 195How to Become Known as an Authority with Mark Schaefer
- 196How to Tell Stories that Connect Emotionally - Marsha Shandur
- 197Exploring the World of LinkedIn with Andy Foote
- 198The Power of Being Real - Joel Lalgee
- 199Difficult Questions You Should Be Asking Yourself - Brenden Kumarasamy
- 200How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 201David Burkus - How to Lead Teams From Anywhere
- 202Does Your Brand Need an Intervention - David Brier
- 203How to Stand Out in a Noisy World - Brendan Kane
- 204How to Unleash Your Creative Spirit and Stand Out with Video - Alex Sheridan
- 205How to Create your Brand with Content - John Espirian
- 206Practical Tips to Lead a More Mindful Life with Jay Abbasi
- 207How to Unleash Your Inner Child with Jeff Harry
- 208How to Fearlessly Lead a Mission-Driven Company - Wei Tai Kwok
- 209Why Receiving is the Most Important Thing - David Meltzer
- 210Special Best Of 50th Episode of Insight Out
- 211Lessons From Working At Amazon - Daniel Gray
- 212Connecting, Confidence, and Public Speaking - Aparna Mohla
- 213A Man of Great Discipline - Steve Wohlenhaus
- 2145 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 215How to Build a Personal Brand - Lorena Acosta
- 216Insights From a Career in the NFL - Jedidiah Collins
- 217How to Create an Indestructible Mindset - Ike Ikokwu
- 218How to Protect Ourselves During Extreme Stress - Deb Lewis (Part 2)
- 219How to Use Stress for Your Advantage - Deb Lewis (Part 1)
- 220How Perspective Changes Our Ability to Handle Adversity with Jordan Mendoza
- 221How to Make Emotions Work for You Instead of Against You with Justin Bariso
- 222Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 223Becoming a Champion of Your Own Success with Donnie Boivin
- 224Why Movement is the Language of the Brain with Erik Reis
- 225Hard Work, Empathy, and People First Leadership with Josh Roth
- 226How to Build a Thriving Coaching Business with Christine Teh
- 227Treating Social Media Like A Science Experiment with Maayan Gordon
- 228The Power of Continuous Improvement with Keith Champion
- 229Love More and Give Without Expectations with Cory Warfield
- 230How to Avoid Being a Management Mess with guest Scott Jeffrey Miller
- 231How the World's Most Beloved Companies think about Customer Experience with David Fields
- 232Living a Purposed-filled Life with David Reichbaum
- 233Time Management is Really Self Management with Martin Wylie
- 234Programming Our Mind and Thinking in Versions with Daniel Gray
- 235Building a Referral-Based Business with Blake Maddox
- 236Success is Measured by Relationships with Networking Expert Dr. Bill Saleebey (also my Dad)
- 237Awakening Your Purpose with Jonathan Budd
- 238Trust Your Gut and Stop Waiting for Permission with Steve Truitt
- 239The Power of Trust, Strategic Advisors, and Partnerships with Randy Bishop
- 240The Audacity to Dream Big - Aparna Mohla
- 241Being Part of the Climate Solution with Wei Tai Kwok
- 242How to Activate the Genius of Others with Liz Wiseman
- 243Intentional Leadership with Chris Maddox
- 244Don't Limit Yourself or Underestimate the Value You Bring - Travis Walker
- 245Building a Values-Based Relationship Organization with Love and Trust - Joley Michaelson
- 246Tips on Career Advancement and Insights Into the World of Recruiting with Lacey Menchen
- 247Moneyball, Call Me Maybe, and Sales Insights with Mike Terry
- 248Overriding Our Survival Instincts with Mike Terry
- 249Chance Moments, Enthusiasm, and Riding the Highs and Lows of Life with Michael Mullen
- 250Consistency, Avoiding Distractions, and Living Your Fullest Potential with Ted Vergis
- 251Building a Talent Strategy to Achieve Business Success with Angel Franklin
- 252The Power of Gratitude, Perspective, and Serving Others with Chris Wahl
- 2535 Guiding Principles of Leadership Performance with Ben Putterman
- 254Tactical Advice for Leaders, Entrepreneurs, and Start-ups with Michele Magee
- 255Are You Willing to Die for What you Believe In? - Guest Andrew Wilhelms
- 256Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 257Self-discovery, Vulnerability, Being in the Moment with JM Miller
- 258Leading a Zentrepreneur Life with Toby Corey
How to Develop Influencer Marketing Programs - Neal Schaffer
We are living in the Age of Influence.
After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice.
His successful podcast, Maximize Your Social Influence dives into all things social and digital.
In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing.
We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it!
He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas.
We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and to embrace the voice of influencer to enhance your brand.
Neal Schaffer Website:
Neal Schaffer Podcast:
Books:
- The Age of Influence: The Power of Influencers to Elevate Your Brand
- Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
- Maximizing LinkedIn for Sales and Social Media Marketing
- Windmill Networking
Social Media:
- https://www.facebook.com/NealSchafferPage/
- https://www.youtube.com/NealSchaffer
- https://www.pinterest.com/nealschaffer/_created/
- https://www.linkedin.com/in/nealschaffer/
- https://twitter.com/nealschaffer
- https://www.instagram.com/nealschaffer/
Support the show (https://www.patreon.com/bePatron?u=23010497)
Insight Out Links:
Email > billy@insightoutshow.com
Instagram > @insightoutpodcast
YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
Facebook: https://www.facebook.com/insightoutshow/
LinkedIn: https://www.linkedin.com/company/insightoutshow/
TikTok > @insightout
Twitter > @insightoutshow
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Check These Out:
- How to Become a Genuine Influencer – Bob Burg
- How to Design A Life You Wouldn’t Trade For Anything – Fraser Cameron
- Awakening Your Purpose with Jonathan Budd
- Treating Social Media Like A Science Experiment with Maayan Gordon
- How to Become Known as an Authority with Mark Schaefer